It has been written that choice is an enemy because it freezes us with indecision. I expect that we would all prefer a little choice over absolutely none at all; but too much can be a very bad thing. This is now the case with orange juice. Back in the day one just bought orange juice. One's decision came down to one among manufacturers. I was never fully persuaded that geographical origin was a factor; that Florida, California, Brazil, South Africa or Israel all pretty much produced the same kind of orange by the time it ended up in a bottle or box. There was perhaps the issue of "from concentrate" to consider, but that was nothing compared with the crippling array of options now confronting the consumer. From just one manufacturer one can now select from among No Pulp, Some Pulp, Lots of Pulp, Heart Friendly (Omega 3), Antioxidant, Vitamin C, Light and Healthy (whatever that means), Low Acid and Fiber. It was this last named that I was seeking, but could not find on the shelves of Jewel. A watery-eyed youth suggested that it was discontinued. I was stunned. Dulcie observed that showing up at the check-out with a couple of boxes of Fiber juice was the middle-aged equivalent of a teenager with a box of Trojans. I guess I hadn't thought of it in those terms.
On the topic of fiber, there are some muffins offered at TJ's that have the amusing name Moral Fiber and are the triple-imperial strength muffins when it comes to fiber. Dulcie recalls a conversation in the check-out with a woman on these muffins that were in her basket. "One of those and a glass of water and ten minutes later..." Tragically the conversation was interrupted by another and she what did transpire after those ten minutes elapsed is annoyingly left to one's imagination.